Instagram-Aktion #RunwayForAll
von Laura Pomer
Darum müssen Models jetzt nicht mehr perfekt sein

Instagram feiert unter dem Hashtag #RunwayForAll jetzt täglich ein Model, welches das Schönheitsideal in der Modeindustrie dank seiner Andersartigkeit neu definiert hat – von Albino-Model Shaun Ross (25) bis hin zur Laufsteg-Heldin im Rollstuhl.

Die gebürtige Haitianerin Cacsmy Brutus (26) hat wunderschöne, ebenmäßige Haut und ein strahlendes Lächeln, wie ein kurzer Blick auf ihren Instagram-Account verrät. Seit einigen Jahren arbeitet sie unter dem Künstlernamen Mama Cāx als Model in New York. Das Ungewöhnliche an ihr: Sie läuft auf einem Bein, das rechte hat sie als Teenager nach einer Knochenkrebserkrankung verloren. 

#Repost @instagram (via @repostapp) ・・・ “#RunwayForAll means any teenager feels represented when they open a magazine or watch a fashion show,” says Mama Cax (@caxmee). Mama grew up in Haiti, lives in New York City and never aspired to be a model — “not only because there were very few dark models on magazine covers but also because I grew up with very little knowledge of the fashion industry,” she says. “Eight years ago, after getting my leg amputated, the idea of being a model was even more far-fetched.” Today, Mama is modeling and doing other things that she was told there was no audience for, like sharing tips for traveling as a black female amputee. “The majority of humans do not look like the mainstream idea of beauty,” she says. “One of the greatest barriers is not belonging. Through modeling I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @caxmee by @simonhuemaen

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Der Laufsteg ist für alle da
Dennoch hat sie sich in der Branche etabliert und so, um es in den Worten eines Instagram-Sprechers zu sagen, „die Standards in der Industrie neu definiert.“ Persönlichkeiten wie Cacsmy Brutus sind die Protagonisten der Initiative #RunwayForAll (z.Dt. „Laufsteg für alle), für die der Social Media Dienst eigens diesen Hashtag kreiert hat.

Seit Anfang des Monats läuft die Aktion, die Models präsentiert, die der Fashionwelt einen neuen Anstrich verpasst haben. Es sind Typen wie der mit Albinismus geborene New Yorker Shaun Ross, der inzwischen zu den gefragtesten Male-Models der Welt gehört. Vor etwa zehn Jahren, zu seinen Anfängen, hätten Models alle noch gleich ausgesehen. „Jetzt sehe ich, dass meine Entscheidung von damals dabei geholfen hat, dass die Industrie Schönheit auch in Andersartigem erkennen kann,“ schreibt er unter seinem Instagram-Foto.

“#RunwayForAll is a world where everyone is treated the same,” says Shaun Ross (@shaundross). When he started modeling nearly a decade ago, Shaun was the only male model of color with albinism. “I remember when I first entered the industry all I saw were models that looked the same,” he says. “Now here we are almost 10 years later, and I see the choice I’ve made has helped the industry to see beauty in many ways, such as casting models and rising icons like @winnieharlow, @jilly_peppa and more to help lead the fight with me to diversity.” When he started, Shaun was one of a few openly gay models in the industry. “Agents always told male models to be masculine, but that was never the case for me. I never wanted to hide my sexuality,” he says. “I’d rather be myself.” Photo by @shaundross

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Behinderungen behindern nicht mehr
In der Bildunterschrift bezieht Ross sich auch auf Winnie Harlow (21), die trotz der Weißfleckenkrankheit Vitiligo als Model Karriere gemacht, und eine weitere Kollegin: Jillian Mercado (28). Aufgrund einer Muskeldistrophie ist sie seit ihrer Kindheit auf einen Rollstuhl angewiesen und heute dennoch bei der renommierten Agentur IMG unter Vertrag. Sängerin Beyoncé (34) bewirbt mit ihr die Merchandising-Artikel ihrer Tour.

“#RunwayForAll means realizing that you have the ability to start a revolution,” says Jillian Mercado (@jilly_peppa), a creative director and model who is living with muscular dystrophy, a group of diseases that cause weakness and loss of muscle mass over time. “Growing up, I had a room full of magazines and collages and would spend hours at the library reading up on designers and dreaming about being a part of that world,” the Hispanic born-and-raised New Yorker says. “But when you realize that there isn’t a single person that looks like you, it’s very hard to aspire to actually make it a reality.” With self-determination like Jillian’s, it’s not impossible: she has modeled in global campaigns, with billboards in cities from Venice to Tokyo. “It was pretty historic to know that I broke that barrier of disability in mainstream fashion,” she says. “When you want something to be done, you might as well do it yourself. I’m basically being the role model that I was looking for when I was a young girl.” Every day this week, we shared the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo by @jilly_peppa

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Vorbilder sind die neuen Topmodels
Ebenso hätten kurvige Frauen es früher kaum zu träumen gewagt, irgendwann als Model arbeiten zu können. Zu den Vorreiterinnen der Plus-Size-Bewegung gehört die Französin Clémence Desseaux (28), die auch in der Kampagne gefeiert wird, früher jedoch – ihrer Formen und Sommersprossen wegen – eher unsicher war.

“#RunwayforAll is not so much about what we look like anymore but more about what we represent,” says Clémentine Desseaux (@bonjourclem), who grew up in France. “I was always way bigger and taller than everyone when I was growing up, and I had those freckles,” she says. “When I saw the first plus models out there, I started thinking about trying it out. At that point I had no idea it would take me to where I am now.” Three years ago, Clementine moved to New York with $2,000 to her name and never looked back. “My size and look were in the way of me feeling invincible when I was young,” she says. “I hope I was the last generation of women to think like that. Role model is the new top model.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @bonjourclem by @emmaandhercamera

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Irgendwann überlegte Desseaux dennoch, sich in dem Job auszuprobieren, „und damals nie geahnt, dass das mich einmal an den Punkt bringen würde, an dem ich heute bin.“ Vorbilder, also „Role-Models“ , sind die neuen Topmodels, schreibt Desseaux noch dazu.

So eine ist laut Instagram auch Londone Meyers, die sich früher – ihrer Hautfarbe und krausen Haarstruktur wegen – keine Cancen im Model-Business ausgerechnet hat:

“#RunwayForAll means living in a world without color,” says Londone Myers (@londonemyers), who is from Georgia and lives in New York City. “Growing up, it was so hard to relate to the Cindy Crawfords and Christy Turlingtons,” she says. “It’s great to no longer see so many models of color with straightened hair. Can you imagine if white models were made to perm their hair to achieve a completely different texture for every single shoot? Finally, society is embracing us for how we are naturally.” Londone has come a long way from her days of being bullied in school. “I was super insecure about my wide-set, mostly buck teeth,” she says. “@aggy_deyn and @lindseywixson taught me to just be myself. A model should be more of a force than a person.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. #Boomerang by @londonemyers

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